ICSOB-13: Industry Day

The Industrial Track of ICSOB 2013 offers the opportunity for sharing practical experiences and insights in the rapid transition from Physical Products to Software Services and Solutions.

Speakers and their topics for the ICSOB-13 Industry day are as follows.

Friday, June 14th

9:00 Opening
Session: Intellectual property and business models in Software Business
9:15 Dr. Wolfgang König (European Patent Office)
Patents for software
10:00 Thorsten Zenker (TZ Consulting)
Due Diligence in Software Startups (impulse talk)
10:15 Hans-Bernd Kittlaus (InnoTivum)
Cloud business models (impulse talk)
Session: Startups and growth
11:00 Dorgham Sisalem (Iptel.org)
Open-source in telecom startups
11:20 Jan Bastian (VOIPFUTURE)
On the run – making sense out of technology
11:40 Panel: H.-B. Kittlaus, T. Zenker, J. Bastian, J. Serafinski
Session: Software products and platforms
14:00 Georg Leyh (Siemens)
Software reuse in Solution business
14:30 Jacek Serafinski (NextdayLab)
Customizing service platforms - two case studies
15:00 Sahin Albayrak (DAI Labor at TU Berlin)
Cognitive cities and big data
15:30 Closing

"Patents for software"
Wolfgang König (European Patent Office)

"Patents for software" is a highly disputed topic and has been so for the last decade. Yet patents are a societal reality. Some see them as a threat, and for many others they are an opportunity - an opportunity to protect their intellectual investments and get the reward they have earned through their efforts.

Patents are one form of intellectual property and can be part of an economical portfolio - but they can also be dangerous if infringement of someone else's existing patent looms.

SMEs and universities who know how to use patents and other forms of IP in the best way are in a stronger position. Our task is to give them the knowledge they need. We can explain what kinds of innovation are patentable in Europe. We can show where patent infringement is a possible risk and how to protect oneself against it. There are differences in the patenting procedures in different countries, notably the USPTO and the EPO - SMEs and universities need to understand these. In short, we at the European Patent Office see it as our duty to inform on all these issues.

Speaker Bio: Dr. Wolfgang König received his PHD in Physics, he is employed by the European Patent Office since 1996 and works in the field of "Computer-Implemented Inventions".

"Technical Due Diligence of Software Investments"
Thorsten Zenker (TZ Consulting, D)

This impulse presentation will demonstrate fundamental parts of a technical software due diligence: quality assessment of software and freedom to operate investigations. It is demonstrated how software quality is measured and how source code is scanned for open source snippets, fragments and possible license violations.

Speaker Bio: Thorsten Zenker is CEO of TZ Consulting. Accomplished Innovation Management and Technology Transformation with over 25 years IT Industry experience offering a strong balance between business and technical proficiency. TZ Consulting supports demanding investment decisions in the areas software, cloud computing, IT in the medical environment and for embedded/M2M projects. In keeping with the motto ‘Facts replace speculation’ TZ Consulting ensures clarity for seed financing, series A and B financing, and exits.

"Cloud Computing Business Models – Trends and Implications for Software Businesses"
Hans-Bernd Kittlaus (InnoTivum Consulting, D)

The term Business Model is by definition not industry-specific. However, its increasing use over the last 15 years is related to the success story of the internet (Jäätmaa 2010). In this talk we are going to look at the value chain of cloud computing, in particular PaaS or SaaS. The disaggregation of the value chain and the resulting business models of the players involved are analyzed. The focus will not only be on the existing situation, but also on trends and their implications for software businesses.

"Open-source in telecom startups"
Dorgham Sisalem (iptelorg, D)

Berlin has developed over the last decade to European capital of hitech startups. Alone the research institute Fraunhofer Fokus has spun off and worked with startups in the telecom space, that have either been acquired in record time (iptelorg, TwonkyVision, iptego), or established themselves on the market as unique brands. In addition to benefiting of Berlin academic resources, the startups leveraged open-source. We show the benefits and challenges of open-source based startups.

About the Speaker: Dr. Sisalem is working at Tekelec as director for strategic architectures and is responsible for the architecture of the SIP based signalling products of Tekelec. Dr. Sisalem was the co-founder of iptelorg which offered the widely used SIP proxy, the SIP Express Router (SER), and which was later acquired by Tekelec. Dr. Sisalem received his Msc and PhD from the Technical University of Berlin in 1995 and 2000 respectively. Between 1995 and 2005 he worked as a researcher and later as group manager at the Fraunhofer Institute Fokus responsible for the research areas of VoIP and mobility. Dr. Sisalem has published more than 50 papers in refereed journals and conferences in the areas of VoIP, QoS and security.

"On the run – making sense out of technology"
Jan Bastian (VOIPFUTURE, D)

About Jan Bastian: Dipl. Informatiker, grew up in Hagen/NRW, early passion for computer science and IT with a career path at the Fernuni Hagen, one year startup experience in Montreal, studied Informatik at the TU Berlin with focus telecommunications and operating systems. At the same time he was active at TELES AG in the development of videoconference systems and ISDN technology, becoming CEO within 4 years. Since 2008 he heads VOIPFUTURE GmbH as CEO and co-owner.

"Software reuse in Solution business"
Georg Leyh (Siemens, D) - georg.leyh@siemens.com

Individual software solutions that explicitly target the needs of a single company still build a significant part of the overall software market. Especially in the manufacturing domain, the handling processes targeting material flow is a major topic to differentiate the own company from its competitors, therefore IT solutions need to support exactly this processes, leading to individual software solutions.

The talk will present the challenges of developing individual solutions and reasons why structured reuse is essential to business success. It will discuss ways to adapt software product line practices to solution business and issues that still need to be resolved.

"Customizing service platforms - two case studies"
Jacek Serafinski (NextdayLab, PL) - jacek.serafinski@nextdaylab.com

The aim for a software vendor to provide tailorable or customizable service platform is to broaden the scope of the target market. Vendors try to increase the efficiency of their software development by increasing reuse of their own and open source code. Moreover they are more openly providing software service platforms, for which they allow 3rd party add-ons and applications to be installed - which further (1) improves their range and visibility and (2) allows using novel business models. In this talk I will present the current methodologies and trends in providing such platforms and consider two practical examples from Telecom and Automotive industries.

"Cognitive Cities and Big Data"
Sahin Albayrak (DAI-Labor at TU Berlin, D)

One of the greatest challenges facing humanity are climate change as well as energy and resource efficiency. The main contributors to the climate change and global resource scarcity are cities. In addition, increasing urbanization may aggravate the current situation.

Perhaps the most promising approaches to address the grand challenges is based on the integration and application of information and communication technologies (ICT) into the infrastructure of cities. For example, in contemporary concepts of smart cities, ICT constitutes a key component. The increasing digitalization in everyday urban life results in massive streams of heterogeneous and unstructured data in the peta-range that need to be processed within a short period of time in order to create value.

The data streams, however, are too "big", too "fast", and too "hard" for existing software tools and algorithms to handle. Intelligent processing of Big Data is one of the main challenges for the implementation of smart cities in order to meet the grand challenges facing humanities and to provide a sustainable quality of life. The part of a smart city that implements Big Data Analytics is the cognitive city. As transportation and communication networks of a city serve as blood vessels and nervous system, the cognitive city serves as the brain of a smart city. We may regard the cognitive city as a technical cognitive system with capabilities such as perception, reasoning, learning, and planning. In doing so, Big Data Analytics by a cognitive city enables numerous applications in the context of smart cities, in particular realizations of energy- and ressource-efficient systems by orchestrating smart grids, smart buildings, and smart transportation.

For additional information regarding the Industry Day please contact Asuman Suenbuel (asuman.suenbuel@sap.com) or Barry Floyd (floyd@cs.uni-potsdam.de).